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Marketing your products or services is a critical component of a successful business and differentiates your company from the competition. During this workshop, you will create a step-by-step plan to develop a marketing strategy, including: Crafting your marketing goals Identifying the ideal target audience Researching competition Setting a realistic budget *Intended Audience: Pre-venture, Startup Market Your Business On a Budget is the final workshop in our “Plan and Start Your Business” series. It is recommended that you take workshops in the following order: Introduction to Entrepreneurship and MWBC Steps to Start Your Business Develop Your Business Plan Market Your Business on a Budget

Using a variety of techniques and platforms, we will explore how to build and maintain a loyal community of product evangelists for your brand that expand beyond your local area Presenter, Pieter Bickford, Marketing Executive, HighRock Studios Instructions: A log-on link will be sent to registrants the day/evening prior to the event.

Are you prepared to succeed in crucial business negotiations during uncertain times? Negotiation skills are more important than ever as small business owners find themselves facing challenging conversations they never imagined having, such as renegotiating terms with landlords, customers, employees and suppliers. In this introductory workshop, participants will learn practical tools for preparing for negotiations, understanding the different stages of negotiation, effectively advocating for their business needs, and setting themselves up for success. Presenters Sirin Koprucu is the principal of StrategicStraits, Inc. and is a negotiation coach/trainer specializing in global leadership. Kevin Fulmer is a business innovation specialist at the Maryland SBDC's Business Sustainability Center.

1 - Cómo obtener un préstamo para su empresa nueva y/o existente 2 - Diferentes préstamos financieros disponibles 3 - El proceso 4 - Documentaciónes necesarias

Dennis Ottey from Dott Digital Marketing continues to share his marketing expertise with this fact filled seminar. The secret to having your website attract your ideal customers is to understand the buyer journey. Before people do business with you, they need to Know, Like, and Trust you before they Try, Buy, Repeat and Refer. Learn how to attract your ideal customers and convert them to lifelong Brand Ambassadors. This session is ideal for any business, from start up to seasoned small business.

This workshop will discuss changing ownership of a business through selling, closing, or handing to a successor; establishing an exit strategy for retirement: including a succession plan, transfer of ownership, and taxes. Pre-registration is required. You will receive a link to the Zoom meeting upon registration. If this is your first time using Zoom, we recommend that you log on a few minutes early as you may need to install the Zoom app. Note: MWBC recognizes that many individuals and businesses are experiencing financial hardships right now. If the cost of this workshop is a deterrent to your attendance, please contact us to discuss scholarship opportunities.

In this two-part training, you’ll learn and apply the steps for Collaborative Concept Mapping, which helps organizations tie programs and events to their mission statements. The technique has a range of uses including strategic planning and new staff training. To best participate, you’ll need at least two members from your organization, a stack of note cards, some markers, and your mission statement. Taught by staff at Public Affairs and Civic Engagement(PACE). As a non-partisan institute at Salisbury University, PACE cultivates a more informed, democratic citizenry that promotes good governance on campus, local, state, and federal levels.

Are you looking for capital to grow or start a business? Access to capital is the life blood of every small business, and we all know that connecting to reliable funding sources isn't easy, particularly during a pandemic. With a new year just around the corner, now is a good time to start thinking outside of the traditional box. What can you expect? This webinar will cover the business lending programs offered by the Maryland Department of Housing and Community Development. You'll also hear from three microenterprise lenders with low interest loans available from $500 to $250,0000 and available coaching, training, and support to help you qualify.

The tax law has changed in a number of ways this year. How will these changes affect you? How can you benefit? Join this webinar to learn everything you need to know for the making the best tax decisions. Presenter, Bev Stitely, Tax Strategist, Enrolled Agent (EA) Profit First Professional Owner - Saunders Tax & Accounting

In this two-part training, you’ll learn and apply the steps for Collaborative Concept Mapping, which helps organizations tie programs and events to their mission statements. The technique has a range of uses including strategic planning and new staff training. To best participate, you’ll need at least two members from your organization, a stack of note cards, some markers, and your mission statement. Taught by staff at Public Affairs and Civic Engagement(PACE). As a non-partisan institute at Salisbury University, PACE cultivates a more informed, democratic citizenry that promotes good governance on campus, local, state, and federal levels.